Friends of the Global Fight (an organization dedicated to stopping deadly epidemics) came to us in 2016 for help turning data-heavy research into compelling action-inspiring narratives.

Building upon a loose brand language, we established a consistent visual system that could focus their communications and enhance their credibility, and we used that to craft bold data visualizations to support a carefully-honed story.

Then, with the U.S. election result, everything changed.

With a new agenda in the White House, Friends of the Global Fight had to re-consider how to connect with stakeholders with changing needs. Ultimately, we were able to help them re-build a convincing argument, supported by compelling data, which unlocked funding and continued progress towards better global health.