“Beyond is where we begin.” is an opportunity to attract the best and most diverse talent. The campaign invites a diverse set of audiences to learn about BCG’s work, innovative thinking, and impact. Using real BCGer stories, the campaign encourages viewers to imagine them as part of the BCG team. Social media and other digital assets are a key part of the Beyond campaign. In person and virtual events are also well supported. Creative has been developed for dozens of assets and templates in practically every medium including video.