The Acacia Center for Justice seeks to deliver and advocate for meaningful and effective access to freedom for immigrants at risk of detention or deportation. Through innovative programs and a network of legal service providers, Acacia builds, strengthens, and expands immigrant legal defense programs for adults and children.
Originally a program within the Vera Institute for Justice, Acacia had just become an independent organization when they approached us to help with a brand refresh and website design.
They needed a brand and messaging that could speak to various audiences who worked with Acacia in very different ways. The brand needed to be welcoming and professional yet have an unapologetic edge. Our approach was to build on their previous logo with a unique solution worthy of the work they do. The supporting visual identity and messaging referenced grassroots and activist languages that could be dialed up or down as needed. We crafted a website that explained their goals, projects, collaborations, and culture. As a result, we positioned Acacia to grow its partnerships and attract talented candidates to join their mission.
Strategy Development / Brand Positioning / Logo Design / Brand Identity / Brand Messaging / Website Design
